Donation Numbers Are Down. How Will You Respond to Economic Uncertainty?
Oussama Mezoui Oussama Mezoui

Donation Numbers Are Down. How Will You Respond to Economic Uncertainty?

“Philanthropy often displays remarkable resilience, with periods of economic recovery commonly accompanied by a surge in giving. For example, in the aftermath of the Great Recession, charitable donations began to rebound in 2010, with total giving increasing by an inflation-adjusted 7.5% over the next five years.”

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How To Retain Your Best Staff in 2023
Oussama Mezoui Oussama Mezoui

How To Retain Your Best Staff in 2023

Your organizations rely heavily on the staff to achieve their mission, and losing employees can have a significant impact on your ability to deliver services and programs effectively.

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The Importance of Knowing Your Target Audience
Oussama Mezoui Oussama Mezoui

The Importance of Knowing Your Target Audience

A key ingredient for effectively attracting and engaging supporters, is having a clear understanding of your target audience and tailoring your marketing and fundraising efforts accordingly. In this article, we will explore the importance of defining a target audience and provide tips for identifying and engaging with the right supporters.

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Is Your Favorite Nonprofit Accurately Reporting its Fundraising Expenditure?
Oussama Mezoui Oussama Mezoui

Is Your Favorite Nonprofit Accurately Reporting its Fundraising Expenditure?

To achieve their mission and goals, organizations need funding from various sources. However, a recent study has found that too many nonprofit organizations in the US underreport their fundraising expenditure, which can have significant implications for their financial transparency and accountability. Read more

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